Under the Hire. Buy. Live. Newark framework initiated with Newark 2020 in 2017 by Mayor Baraka and the Newark Alliance, the Alliance harnesses the aggregated economic power and expertise of Members to fundamentally and positively change how core economic and organizational practices like hiring and procurement work in Newark as a means to achieve inclusive economic growth—rooted in advancing racial equity specifically and addressing the institutional barriers faced by Black and Brown communities more broadly.

The Alliance has chosen three focused initiatives that, in themselves, provide catalytic potential for our Membership and Newark: addressing homelessness, rooting the innovation economy in Newark, and developing Halsey Street as a national destination and engine of Black and Brown wealth creation. While each project has a specific end, the means will be multiple and are meant to approach their challenges from a foundation of Racial Equity and the broader Hire. Buy. Live. Newark framework.